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Portfolio

Selected work

Proof-oriented case studies with problem context, actions, and outcomes.

6 Case studies
6 Industry lenses
39 Capability themes
4 Confidential briefs
Pix4D Pix4D
SaaS Confidential

Pix4D Technical SaaS Growth Systems

Led growth marketing across a technical multi-product SaaS portfolio, learning how product complexity, internal systems, web ownership, technical debt, and cross-functional execution shape scalable growth.

Role
Growth Marketing Global Manager
Company
Pix4D
Period
2024 - 2026

Technical SaaS growth · Messaging systems · Web ownership · Stakeholder management · Campaign operating structure · Technical debt awareness · Cross-functional GTM

Ecosystem: PIX4Dmapper · PIX4Dmatic · PIX4Dsurvey · +5 more

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RS Components RS Components
B2B E-commerce Confidential

RS Components B2B E-commerce Partner Marketing

Owned regional supplier marketing execution across Iberia, connecting partner investment, e-commerce visibility, account priorities, centralized platforms, and localized campaign delivery.

Role
Supplier Marketing Manager Iberia
Company
RS Components
Period
2023

B2B e-commerce · Supplier marketing · Partner-funded programs · Regional execution · Commercial enablement · Centralized platform operations · Stakeholder alignment

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Ambimedia Marketing Ambimedia Marketing
Digital Signage / Retail Tech Confidential

Ambimedia Digital Signage GTM

Helped develop a 0→1 digital signage offer for hospitality, connecting commercial positioning, template creation, vendor-enabled technology, website execution, and sales enablement.

Role
Growth Marketing Manager
Company
Ambimedia Marketing
Period
2022

0→1 GTM · Digital signage · Product packaging · Vendor-enabled technology · Commercial enablement · Small business innovation

Ecosystem: CanalHotel

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Destiny Home Group Destiny Home Group
Hospitality Confidential

Destiny Home Group Hospitality Growth Systems

Directed interim marketing operations across a multi-brand hospitality portfolio, learning how PMS, booking engines, channel management, CRM, websites, pricing tools, OTAs, and guest data initiatives influence owned-channel growth.

Role
Interim Marketing Director
Company
Destiny Home Group
Period
2021

Hospitality growth systems · Interim marketing leadership · Direct booking · Vendor orchestration · CRM integration · First-party guest data · Operational automation · Multi-brand positioning

Ecosystem: HolidaysHome · Bristol Sunset Beach · Conomad · +5 more

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Menard Polo Menard Polo
Sports / Equine Services

Menard Polo Small Business Digital Operations

Supported WordPress and digital presence improvements for a niche international polo business, learning how scale, market structure, relationships, and business model constraints shape digital investment decisions.

Role
Business & Digital Support
Company
Menard Polo
Period
2020

WordPress support · Digital presence · Small business operations · Niche market analysis · Client-facing coordination · Critical thinking

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Adidas HQ Adidas HQ
Global consumer brand / Sportswear

adidas Global Brand Communication Systems

Gained early exposure to global brand communication systems at adidas Running, observing how agencies, specialized teams, budgets, retail processes, and decision structures shape campaign execution at scale.

Role
Retail Brand Communications, Running Intern
Company
adidas AG Headquarters
Period
2019

Global brand systems · Retail brand communication · Agency coordination · Campaign governance · Organizational maturity · Cross-functional exposure

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FJL Francis J. Luluaga

Growth strategy and execution for SaaS and technical businesses. Helping founders build the systems that turn traction into scale.

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